I’ve always heard it said that the majority of blogs that are started do not last five years. After blogging for a couple years, I decided to see if this statistic was true with a test of my own.
A Little Bit Of Background
What you may or may not know is that I have six other blogs. I haven’t posted on them THAT consistently because…well, because I’ve had PTSD for almost the whole time I’ve been blogging. Post Traumatic Stress Disorder makes it very hard to concentrate at times and so, I wasn’t able to blog as much as I wanted on the other blogs.
I used to surf the Internet each day making a large number of comments. Actually, I made 1,000 comments a day during the worst time period of my PTSD flashbacks. Part of the reason I was able to comment so much was:
- I only slept two hours per night due to the constant rush of adrenaline from the CONSTANT one minute flashback.
- I felt like I was going crazy with all the flashbacks, so visiting other blogs and reading about other people’s happy lives helped me to hang onto my sanity.
- I knew that making comments was necessary to get seen throughout the blogosphere so that my blog would be recognized also.
- All the blogs I visited were organized in a method that helped me keep up with which blogs had been updated since the day before.
Well, the first two reasons that I commented so much are really rather sad, so we’re not going to talk about them today.
Reason number three is simply a fact unless you’re a movie star. In order to get your blog and name known, you have to promote it. Marketing your blog will help people find and read your blog. One of the easiest ways to make that happen is to simply make a comment on lots of other blogs. It isn’t necessary to write, “Visit me!” and leave your blog address. That method usually aggravates people rather than encouraging them to check out your blog. All you have to do is comment on LOTS of blogs ALL the time and people will start to notice. Once they notice you, they eventually visit your blog. Although reason number three would make a very interesting discussion, I’m not going to talk about it today either.
Before I move on, let me just remind you that once you get someone to your blog, it is imperative that you have good content regardless of the subject. Okay, now we can continue with the topic.
What I DO want to discuss is blog commenting reason number four! The only way I was able to visit so many blogs each day was that I had them organized and that’s where my other six blogs come into the discussion. You see, my other blogs are subject specific. Each blog has a BIG blogroll that occupies two columns on each blog. The blogroll is filled with blogs that match the subject of my blog.
One of the great features of the subject specific blogroll blogs is that as someone updates their blog, it moves to the top of the blogroll list. The name of the blog, the title of the post and when the blog was last updated are all listed in the blogroll. So at a glance, I can look at the blogroll list and drop by all the blogs that have been updated since my last visit. See how easy that makes blog surfing and commenting?
The Life Of A Blog Statistic
So now let’s get back to the statistics of blogging and my test. Here’s how it breaks down:
- The test started October 2009 and has continued through February 2013 which is 3 years and 4 months or 40 months.
- There was a combined total of 3521 blogs on the blogrolls.
- I removed 2047 blogs because they either didn’t exist any longer or had not been updated for a very long time.
- That left 1474 blogs that were current which is about a 58 percent reduction.
- Every month about 51 percent of the blogs quit publishing new posts.
What does all that mean? Well, in my own test over many years, I proved that the blogging statistic actually is true. People start and stop blogs at the same rate of divorce in this country. I’m sure there are just as many reasons that people stopped blogging as there are that people get divorced too. However, a blog can’t be successful it no one posts on it and that is why so many blogs fail.
The Blogroll Blogs
Before I give you the URLs of the blogroll blogs, let me just say that unfortunately they are all still on Blogger. I know! Go ahead and groan because I do every time I have to publish a new post on one of them. Obviously I’m not trying to get rich with these six blogs, but they have served a great purpose in keeping me organized in my blog reading without a billion emails. I get a billion emails without having a feed subscription to every blog on the blogroll blogs. That is another story all by itself.
So here’s the list of my other subject specific blogs with their very original names, don’t you think? Just remember, I named my turtle, the very original name, Turtle.
- The Contests & Giveaways Blogroll
- Food & Recipes Blogroll
- Crafty Selling Blogroll
- Decorative Blogroll
- Other Stuff Blogroll
- Personal Journal Blogroll
I’ve just about finished deleting all the blogs that are no longer being used and I’ve added a few more that I enjoy reading. Over the next few months I’m going to build the list up with more blogs. That will get them out of my email, toolbar and memory.
So there are several things we learned or were reiterated with my blog statistics test:
- More than half the blogs are started and end before five years.
- Blogs that are successful are still being updated after five years.
- Content is crucial to a blog’s success.
- My blogroll blogs are a great way to stay updated on top blog posts without having them crowd my email.
For the last one, someone please play the drumroll because it is the most awesome key learning from this whole test.
- I programmed, posted, commented, blogged, tweeted and learned almost everything about blogging WHILE I was having PTSD flashbacks EVERY minute of EVERY day and only getting TWO hours of sleep each night. I AM TOTALLY MARVELOUS!
Today I’m in awe at myself and that doesn’t happen often. Thank God I’m getting better every single day.