This holiday season, Macy’s BELIEVE campaign builds on the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. Macy’s is adding to the spirit of “Believe” with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia” animated special, and a new TV commercial featuring Queen Latifah.
The nostalgic holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial from 1897 and includes letter-writing “Believe Stations” in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million.
National Believe Day / “Yes, Virginia” Animated Special – On Friday, December 11th, Macy’s will celebrate the first National Believe Day to recognize and reward acts of kindness and generosity from coast to coast. Also that day, CBS will premiere a new original animated special called, “Yes, Virginia.” on Friday, December 11, at 8 p.m. ET.
Macy’s is also hosting a contest – tell them why you believe and you could win a VIP trip to the 2010 Macy’s Thanksgiving Day Parade!
Macy’s has offered to make the holidays a bit merrier for one lucky reader who will receive a $50 Macy’s Gift Card!
To enter the giveaway, go to My Charmed Life at http://www.livingmycharmedlife.com and complete the entry requirements.